Priority distribution client, Time Warner Cable (now Spectrum) was looking to enhance a customer acquisition spot with A-level talent and a creative concept in the Spring of 2015.  At the same time, Food Network needed to support prime programming ratings.

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My Role:

• Worked with internal research team to assess various talent attributes like likability, recognizable, relatability for various talent as well as their show ratings in TWC markets.

• Proposed and executed leveraging the star power of celebrity chef, Bobby Flay - a fan favorite in TWC's largest market.

• Collaborated with client to develop creative for on-air, digital and social efforts - In a mock episode of Beat Bobby Flay, Bobby competed against a contestant coached by TWC spokesperson, Bill Cowher, while highlighting the benefits of TV Everywhere in a fully integrated spot.

• Oversaw production elements including moving an entire show set to alternate set to save on budget.

 

 

Responsibilities Included:

• Brand Management

• TV Spot Production

• A-level Talent Relations

• Client & Inter-Departmental Communication

• Agency Management

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This campaign garnered $2MM in media value for priority series Beat Bobby Flay aired month-long period resulting in ratings that over-indexed in TWC markets.  

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