In 2017, Food Network Ad Sales pitched a omni-channel Food Network Star program to key client, Lipton, as a part of their ‘Ready to Drink’ Iced Team summer campaign.  Ad Sales also needed to offer Lipton unique opportunities for their customers to live and feel the Food Network brand via our Food Network Star franchise.

​

My role was to explore and leverage marketing and promotions opportunities for Food Network Star as well as planning and execution of the customer touch points including: 

• Collaboration with Lipton to include Food Network Star branding on over 20 SKUs and POS materials

• Food Network Star themed VIP cocktail party for 250 winners in NYC

• Series of recipe demos by Food Network Star finalists in six local Lipton priority markets

• Communication with Bobby Flay and his team 

​

Responsibilities Included:

• Brand Management

• Event Ideation, Planning & Execution

• A-Level Talent Relations/Management

• Client Communication

• Cross Functional Team Management

• Agency Supervision

 

 

This partnership brought in over $1MM in ad sales revenue and Lipton was thrilled with the results of the sweepstakes entries and flawless execution of the VIP Party and local events.  In addition, all talent were happy to participate in this large-scale campaign with an important leader in the food and beverage industry. 

​

​