Beringer was a new ad sales client looking to promote their wine via grilling season in 2016.  Our ad sales team pitched sponsorship and on-air integration of the seasonal competition series Chopped Grill Masters, but the client was looking for a more robust campaign that extended off-air. At the same time, it was an internal priority to promote tune-in and awareness for prime programming as the marketing budget for the series was limited.

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My role was to:

• Identify opportunities where we could promote the series and support Beringers' needs.

• Create and develop off-channel campaign with Beringer - in-store POS, digital and social elements and sales materials for distributors.

• Collaborate with client on creative and proper use of brand marks and promotion of show as well as ensuring no implied endorsements by Chopped Grills Masters judges.

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Responsibilities Included:

• Brand Management

• Marketing Materials Creative Development

• Digital/Social Promotion

• Client Communication

• Cross Functional Team Management

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As a result, I helped to secure a two-year, $2+MM dollar deal for a time period that is typically slow for Ad Sales.  We received positive client feedback for our collaboration efforts and ratings for the series exceeded expectations.

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